Creating the design system was a hectic process. Here’s how it came together:

1. Figuring Out What Goes Where
   First, I dug into where everything needed to be displayed. From digital, to phyiscal every medium was analyzed to make sure nothing was missed.

2. Testing Materials in Real Life
   I went around collecting tons of material samples and tested them in different lighting and environments. It wasn’t a quick task, finding the right look and feel took a lot of trial and error.

3. Making Life Easier for Teams
   Every team, finance, marketing, field ops, and even external agencies had their own needs. I worked on simplifying their workflows with creative solutions that worked for everyone while keeping the design consistent.

4. Creating a Custom Font
   A big part of this was building a font from scratch. I helped explor a bunch of existing fonts, tweaked the details, and compiled and coded the font making something that really stood out while feeling right for the brand.

5. Getting Everyone on the Same Page
   To get the hype going, I mocked up ideas and created visualizations that everyone could understand. This document was showcased in an internal company wide meeting. The goal was to make sure the whole company was aligned and excited about the direction.

6. Keeping It Consistent Everywhere
   The hardest part was making sure the designs worked seamlessly across all mediums: products, ads, digital platforms, and internal systems. Every change was tested with the team to make sure it scaled and stayed consistent.

The result was Sunny Side Up, Exponent's design system built entirely in-house!